FACTOID: Sustainable Agriculture in the Music Industry

As we all know, the Chinese have grown their industries in the last couple of decades to become the global economic engine. This is both a good thing and a not so good thing. The rest of the world reaps the benefits of a strong trading partner, buying goods in local currencies that the Chinese have to trade or reinvest in the world’s economies. While Asian goods have carried a stigma of poor quality in the past, that is clearly no longer the case with many Chinese companies.

 

violin

A rather brilliant example is Eastman, a company begun 20 years ago by a young Chinese graduate of Boston University. Eastman gained a huge following by focusing on the manufacture of quality stringed instruments, especially violins. They sent their builders to the top lutherie schools in the US and Europe to learn the traditional skills. But then they built a factory to produce hand-made violins in a production process, with specialist teams overseen by master luthiers carving bellies or scrolls or framing bodiesĀ  in a process inspired by the great workshops of Markneukirchen and elsewhere in the late 19th-early 20th century. They also focused on using the best possible materials they could find.

 

Eastman, now a major manufacturer of violins and bows, is keenly aware of the problems of sustainable resources. Violin woods are becoming scarcer all the time, most especially the tropical hardwoods like ebony and pernambuco (the historically prized species of mahogany used for violin bows). Eastman donates a percentage of all bow sales to the International Pernambuco Conservation Initiative, an effort by world musicians, instrument makers, and manufacturers to save habitat and reforestation in the Atlantic rainforests of Brazil.

 

Over the years, Eastman has expanded its reach, first into handmade archtop guitars made in the same manner as its violins, and then into the woodwind and brass markets through acquisitions of American companies (like the flutemaker Haynes), and partnerships with Chinese companies. Most recently, Eastman acquired a Chinese company that primarily supplied clarinet and sax reeds to the Chinese market. They have focused on quality, noting that the reeds were well made, but the cane used was not the best. So they have secured a long-term exclusive source of caneĀ  (“Canne de Provence(Arundo donax )) from the Var region of southern France, considered to be the home of the world’s best reed cane.

 

A bassoon reed

Image via Wikipedia

(As an aside, woodwind players are notoriously persnickety about their reeds. And for good reason. The reed is in direct contact with the player’s mouth and must perform in an intimately responsive way. While most clarinet and sax players rely on quality manufactured reeds, double-reed players (oboe, bassoon, etc.) often learn to make their own reeds to their specific requirements. This is one of the few instances where the musician must learn a precision handcraft.)

 

Enhanced by Zemanta

The Music Box, A Shantytown Sound Laboratory

New Orleans artist Swoon resurrected the ruins of a shanty town. Working with a collective of 23 artists, she is turning the rubble into a permanent interactive musical instrument installation called the Music Box.

iO Dock iPad music production interface

The iO Dock (patent pending) from Alesis is the first device that enables anyone with an iPad or iPad 2 to create, produce, and perform music with virtually any pro audio gear or instruments. A growing number of specialized apps are taking advantage of the intuitive touch screen technologies of iPads and Android-based devices. The iO Dock provides microphone and instrument users with two combination XLR and 1/4-inch inputs, each with its own gain control and switchable phantom power for condenser microphones. Guitarists and bassists can use its guitar-direct switch, enabling them to play, perform and record right into amplifier- and effects-modeling apps. Bands can connect outputs from their mixer and easily record their performances and rehearsals or use the iO Dock as a metronome or loop-playback device.

iO Dock
iO Dock from Alesis

Fender introduces Modern Player guitar with giveaway

Fender introduces new Modern Player family by giving you an opportunity to score a brand-new Modern Player guitar or bass guitar. Billed as an entry level line in the “My-first-Fender” tradition, the Modern Player comes in several models including a Telecaster as well as Telecaster, Jaguar, and Jazz basses.

Fender Modern Player Marauder model

Fender Modern Player Marauder model

FACTOID: The World’s Top 10 Music Companies

The top 10 music and audio companies in the world ranked by annual revenues are:

  1. Yamaha Corp (Japan) $4.496 billion
  2. Roland Corp. (Japan) $1.020 billion
  3. Kawai Musical Instuments (Japan) $763 million
  4. Sennheiser Electric (Germany) $637 million
  5. Fender Musical Instruments (USA) $625 million
  6. Harman Professional (USA) $523 million
  7. Shure Inc. (USA) $425 million
  8. Steinway Musical Instruments (including Conn-Selmer) (USA) $318 Million
  9. Audio-Technica Corp. (Japan) $295 million
  10. KHS-Musix Co. Ltd. (Taiwan) $293 million
    Source: The Music Trades, Dec. 2011.

Everyone knows Yamaha as a manufacturer of all kinds of instruments, from plastic recorders to concert grand pianos. They have been the dominant player in the world market for many years. Among the others, several are known primarily for their audio reinforcement electronics (especially microphones), such as Shure, Harmon (maker of AKG mics), and Audio-Technica. Roland is well known for synths and other electronic keyboards, as well as amps and recording software (Cakewalk). Kawai is a major piano manufacturer. Steinway includes the iconic piano lines as well as the band instruments under the Conn-Selmer brands. KHS-Musix manufactures primarily band instruments for educational markets.Clearly the top players are largely not in what we would think of as musical instrument manufacturing at all. The list is really an indicator of the profitability of electronics rather than the health of the instrument trade itself.